Financial Reporting and Analysis: Alphabet

1) Provide a brief description, in your own words, of how does Alphabet (Google’s holding company) earns a profit. What are its value drivers?

2) Find a reference group’s ratios and compare them to your company’s ratios. Briefly describe how Alphabet’s ratio is the same or different.

3) Perform a duPont decomposition and summarize Alphabet’s results. ((NI/Sales) X (Sales/Assets) X (Assets/Eq.) = (NI/Equity))

#Financial #Reporting #Analysis #Alphabet

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