INSTRUCTIONS ATTACHED  Module 5 Assignment: CRM Data Sources Instructions In Module 5, we learned about the importance of

INSTRUCTIONS ATTACHED 

Module 5 Assignment: CRM Data Sources

Instructions

In Module 5, we learned about the importance of data to CRM and sources of data. Conduct the research below and prepare a 2-3 page written document which provides the information requested below.

1.

1. Review the articles provided in Module 5 regarding data for CRM:

· Arndt, D., & Gersten, W. (2001). 

Data management in analytical customer relationship management


 Download Data management in analytical customer relationship management


Open this document with ReadSpeaker docReader

. In 
Proceedings of the Workshop, Data Mining for Marketing Applications at the 12th European Conference on Machine Learning and the 5th European Conference on Principles and Practices of Knowledge Discovery in Database, Freiburg (pp. 25-38). Data Management in Analytical Customer Relationship Management (Arndt).pdf

· Sierant, A. (2020, October 7). 


4 types of data to have in your CRM (& how to structure it)

Links to an external site.
. HubSpot Blog. Retrieved from 

to an external site.

2. Identify a product or service that you are familiar with.

3. Identify four (4) specific data points that would be relevant to obtain for your product or service 
(example: for an auto manufacturer/dealer, we might want to track customer name and address, data about previous purchases, and data about the geographic region where the customer resides).

4. Identify the type (category) of each data point that you have identified using either of the articles (their categories of data are slightly different).

5. Where could this data be accessed from?

· Identify whether the data could be accessed from within the company (internally) or whether the source of the data is external.

· Where specifically might this data be obtained from? 
(for example, customer invoices, customer inquiries, census data, or some other source)

6. How difficult would it be to obtain this data?

7. How important is obtaining this data to the success of the company’s CRM?

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Using the company : University Of Miami (UHealth) Reflect on these points using Porter’s Generic Strategies Framework to guide your thoughts. Porter’s

Using the company : University Of Miami (UHealth) Reflect on these points using Porter’s Generic Strategies Framework to guide your thoughts. Porter’s framework consists of three main strategies: Cost Leadership, Differentiation, and Focus. How do these strategies apply to your company’s Internet activities? What additional strategic opportunities could be explored?

Week 1: Case: Exception or No Exception Insurance case.pdf

Week 1: Case: Exception or No Exception Insurance case.pdf Exception or No Exception? In this discussion we will prepare by reviewing the “Exception or no Exception” Case.  This case involves the cultural dimension of rules (universalism) versus relationships (particularism). Once you have reviewed this case, write an essay that responding

Instructions: Due Tuesday 07/12 At least 3 paragraphs long with 3 peer-reviewed references. Review “Accounting Standards Update 2020-01— 

Instructions: Due Tuesday 07/12 At least 3 paragraphs long with 3 peer-reviewed references. Review “Accounting Standards Update 2020-01—  Investments—Equity Securities (Topic 321), Investments—Equity Method and Joint  Ventures (Topic 323), and Derivatives and Hedging (Topic 815)—Clarifying the Interactions between Topic 321, Topic 323, and Topic 815 (a consensus of the Emerging Issues